Word length: 3,000 words (total)
Presentation:1.5 line spacing, minimum font 11, use subheadings for different sections and PRINT WORD LENGTH at end of work
The aim of the task is to:
Enable students to demonstrate a critical understanding of the main theoretical principles underlying the management and practice of health-related social marketing within a health improvement context.
The proposal should include discussion of:
Critical debate of the strengths and limitations and management issues associated with the use of a social marketing approach to tackling key health improvement issues.
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