Review Case Study 8.1 in your textbook on pp. 240–241, and answer the questions that are provided below. In essay format, provide a complete and detailed response to each question. You are required to use at least your textbook as source material for your essay. Each of the responses should be compiled into a document that consists of at least two pages. Your essay should address the following questions:
PART 2. Need to be 1 paragraph
Healthcare marketing directors feel that integrated marketing is very important for the successful promotion of products and services. What exactly is integrated marketing, and, as a marketing director for a hospital, how would you ensure that your marketing program is truly integrated?
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